Tortoise & Blonde Eyewear is the coupling of old-school quality, precision, and time forgotten customer service, with the creativity and vigor of today's tastemakers.  

The product of an optical family, three generations deep in evolving their business, we think it safe to say that we know Tortoise & Blonde is what the customer is looking for. We are dedicated to providing the most convenient optical shopping experience, outside of the retail store.

Our expertise allows us to buy smarter from manufacturers that have known and worked with us for years. They understand the image we are creating, bringing us frame quality and style only seen in designer settings.  They understand us and we understand the marketplace and the customer. T&B knows how to save the client money, and still deliver an excellent product. Starting at $97, you can afford to have one look today, and a completely alternative look tomorrow.

Our first collection was inspired by every day people, in every day places, doing every day things, in colors that pop on the dance floor to the trading floor. Ranchers in Montana, grandmas in Manhattan, and aspiring models in Miami wear T&B. Our styles appeal to those with good taste and confidence, no matter their address. Our collection has something for you. One Today, Another Tomorrow.

Dr. Steven Weisfeld 

After earning his Doctor of Optometry degree from Pennsylvania College of Optometry, Dr. Weisfeld began as an independent optometrist. From 1994-96, Dr. Weisfeld served as a consultant to the Prio Organization, a company instrumental in the study, diagnosis and treatment of Computer Vision Syndrome. He was integral in expanding their product mix to independent optometrists on the East Coast. He also has served as an Affiliate Professor in clinical development at the Inter-American University of Puerto Rico, School of Optometry.

Having spent over 30 years in a successful and growing Optometric practice, Dr. Weisfeld has devoted his time and care to his patients and community. Dr. Weisfeld enjoys engaging with students at his postsecondary alma mater, as well as hosting Optometric students in his practice.

He feels strongly that Tortoise and Blonde be a service-oriented company and his online patrons be as well cared for as his traditional patients. Using his years of expertise, he has developed an affordable, fashion-forward, high quality eyewear collection that will appeal to discerning sensibilities.

Evan Weisfeld

After college and cutting his teeth on Wall St., Evan traded in his tie and wingtips to run day-to-day operations at Tortoise & Blonde. With a bachelors in Supply Chain & Information Systems from Penn State, Evan began his working career as an analyst at Credit Suisse but has always had a passion for design. Growing up as the son of an eye doctor and having been a glasses wearer with a keen sense of fashion, Evan saw a niche market in creating a high quality eyewear brand that is affordable for even struggling college students. An avid surfer, concertgoer and self-proclaimed culinary master, Evan enjoys spending time outdoors and vacationing with his family.