About Us

Tortoise & Blonde is the coupling of old-school quality, precision, and time forgotten customer service, with the creativity and vigor of today's tastemakers.

The product of an optical family, three generations deep in evolving their business, we think it is safe to say that we know this is what the customer is looking for. We are dedicated to providing the most convenient and cerebral experience, outside of the brick-and-mortar model. T&B also knows how to save the client money and still deliver an excellent product. Starting at $97, you can afford to have one look today, and a completely alternative look tomorrow.

Our expertise allows us to buy smarter from manufacturers that have known us for years. They understand the image we are creating, bringing us frame styles only seen in designer settings. We understand the marketplace and the customer. Our years of expertise allow us to forge a new relationship with our clients, bringing an outstanding product and an unrivaled experience.

This first collection was inspired by every day people, in every day places, doing every day things. In colors that pop on the dance floor to the trading floor; Looks for white-collar types, standing next to freelancers, followed by anyone in between, our collection has something for you. One Today, Another Tomorrow.

Our Founders

Dr. Steven Weisfeld
After earning his Doctor of Optometry degree from Pennsylvania College of Optometry, Dr. Weisfeld began as an independent optometrist. From 1994-96, Dr. Weisfeld served as a consultant to the Prio Organization, a company instrumental in the study, diagnosis and treatment of Computer Vision Syndrome. He was integral in expanding their product mix to independent optometrists on the East Coast. He also has served as an Affiliate Professor in clinical development at the Inter-American University of Puerto Rico, School of Optometry.

Having spent over 30 years in a successful and growing Optometric practice, Dr. Weisfeld has devoted his time and care to his patients and community. Dr. Weisfeld enjoys engaging with students at his postsecondary alma mater, as well as hosting Optometric students in his practice.

He feels strongly that Tortoise and Blonde be a service oriented company and his online patrons be as well cared for as his traditional patients. Using his years of expertise, he has developed an affordable, fashion-forward, high quality eyewear collection that will appeal to discerning sensibilities.

Evan Weisfeld
A veteran of the great recession and flash crash, Evan traded in his tie and wingtips to run day-to-day operations at Tortoise & Blonde. With a bachelors in Supply Chain & Information Systems from Penn State, Evan began his working career as an analyst at Credit Suisse but has always had a passion for design. Growing up as the son of an eye doctor and having been a glasses wearer with a keen sense of fashion, Evan saw a niche market in creating a high quality eyewear brand that is affordable for even struggling college students. An avid surfer, concert-goer and self-proclaimed culinary master, Evan enjoys spending time outdoors and vacationing with his family.